A well-known block in the heart of Toowong has been bought for $9.5 million by a Gold Coast-based developer, sparking local interest about its future, though no development application has been submitted yet.
A Central Toowong Location Draws Developer Interest
Immerse Projects stepped into Brisbane’s apartment market in July with the $9.5 million purchase of a prominent Toowong site. Located at 22–24 Sylvan Road, the 1,760-square-metre block sits beside the Regatta Hotel and stretches across two street frontages.
It’s within walking distance of shops, schools, hospitals, and key public transport links. CBRE said the zoning supports mixed-use development up to 10 storeys without impact assessment. Despite this, no development application has been lodged and plans for the site remain under wraps.
Immerse Projects Expands North from the Gold Coast
Immerse Projects, known for its work on the Gold Coast, has made its first Brisbane land buy with the Toowong site. The company is eyeing a residential project suited to the area, according to CBRE.
Any future development would still require planning approval. CBRE also noted rising demand for inner-city sites and a growing presence of builder-developers like Immerse in Brisbane.
Toowong at the Centre of Renewal
Toowong is already seeing a shift in its urban landscape. In recent years, large parcels such as the Aviary precinct and Monarch Residences have attracted investment interest and major projects. Locals have watched as older retail sites and former industrial blocks are bought up for future housing and mixed-use developments.
The new owner’s interest adds to the suburb’s momentum, though the absence of a formal DA means the community is waiting to see what form the next change may take. For now, the site remains vacant and unchanged, though its potential has clearly caught attention.
What Happens Next?
With no development application lodged, there are no confirmed designs or timelines for the Toowong site. Residents near Sylvan Road and the Regatta Hotel are keeping watch for planning notices or public consultation.
As of early August, Brisbane City Council records show no new applications. Immerse Projects’ plans remain unclear and will depend on future approvals and community input.
Published 04-August-2025
